It's refreshing to post some up-beat news for a change. Amidst the gloom of ailing and failing car manufacturers I found this piece in The Times uplifting. Its focus is very much for business students and is perfectly timed for the AS course.TM Lewin, Jermyn Street shirtmaker, is thought to be due to report sales up around 20% since last February. It opened 11 new stores over the course of the year to boot. Why is it when the City boys are losing their jobs that sales of classic cotton shirts are on the up? The answer it appears is TM Lewin's promotional strategy of almost constant discounts - not what you would expect in a market in which quality is often judged by price. The company's best known discount is its offer of four shirts for £100. The result is that, on price, TM Lewin competes with M&S but still has the advantage of being perceived as being more up-market.
Watch out for my stripey red and blue number tomorrow - so cheered am I that I intend to get out the iron tonight!
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